Dress Up in Pantone's Color of the Year 2018

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The global color authority, Pantone Color Institute, revealed its much-awaited Color of the Year for 2018: Ultra Violet Pantone 18-3838.

Leatrice Eiseman, Pantone’s Executive Director, defines Ultra Violet as a “complex contemplative, suggests the mysteries of the cosmos, symbolic of what is possible, and continues to inspire the desire to pursue a world beyond our own.” It should also be noted that Ultra Violet is “symbolic of counterculture, unconventionalism, and artistic brilliance” as showcased by musical icons like Prince, David Bowie, and Jimi Hendrix. Ultra Violet connotes the color of royalty as donned by Her Royal Highness herself, Queen Elizabeth.

This chosen hue by Pantone will dictate all that we will see in the top fashion designer’s runways, which will then trickle down to retailers and high-end fashion this 2018. Ultra Violet is a harmony of two opposing colors ─ blue and red ─ suggesting pro-activeness, a much-needed trait in the world today according to Eiseman.

So how does Ultra Violet translate to our everyday wear? The good news is that Ultra Violet is a versatile color that looks good on anyone. Just look at how Rihanna #slay this color in her lavender fur that is coordinated with sunglasses and purple lips.

#UltraViolet #ColorOfTheYear 💜

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But one need not be an A-list celebrity or top model in order to wear this enigmatic shade with confidence. Check out these fashion hacks which reflect all that Pantone hopes for with their 2018 chosen color – Ultra Violet.

Accessorize, accessorize, accessorize

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Give a hint of Ultra Violet with a color pop bag, scarves, a block heel bootie, stiletto sandals, athleisure sneakers, and natural gems like Amethyst to give your #ootd that much-needed finishing touch. Match either one of these with jeans or a floral midi dress.



Dare to coordinate Ultra Violet with golds and metallics to give off that aura of luxury and dazzle. If you want to be on the low-key end, choose greens and grays to show that natural elegance. Show off your fierce side by matching Ultra Violet with red and pink hues. Be fearless also with Ultra Violet bold coordinates from head-to-toe that will surely make you the center of attention in any place you go.  

Block Color Maxi Dress


Look statuesque in an all-Ultra Violet block color maxi dress. Tie the look together with a belt. You can also opt to match your maxi Ultra Violet skirt with a neutral tone top to give that effortless vibe. If you want to play a little flirty, choose an Ultra Violet high-slit skirt and be a tease with your sexy thighs.

Say It with Velvet and Statement Pants


Ultra Violet velvet pants surely radiate the color’s rich tone. Pair them with a black or navy top, and you’re ready to go. If you’re not so keen with velvet, pick statement pants and, again, match them with a neutral tone blazer.

Paint Yourself with Ultra Violet


Let your face be a portrait of this color of the year with Ultra Violet eye shadows and lippies. Paint your nails or have your hair dyed in Ultra Violet to show off that character of inventiveness as the color suggests.

StyleGenie’s signature purple color logo is one with Pantone’s chosen Ultra Violet hue. So go ahead and be as audacious as you can be in an Ultra Violet ensemble. Create your Style Profile now and use my code AZA8FL for a 10% discount on your first purple box of style. Shazuums!

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